Phil Quartararo – Music’s Marketing Genius

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Phil Quartararo – Music’s Marketing Genius

Started Virgin Records and went on to change an industry that didn’t want to be changed! In this episode of Shock to the System Coach Dan Gordon probes the mind of Phil Quartararo, the music industry’s marketing genius. Phil Q left a high-paying career to join a young Richard Branson in starting Virgin Records.

Phil shares how he went on to make household names of U2 and The Spice Girls and how he completely revamped how the music industry markets its artists to the world.

Phil Q has been one of the most influential people in the music business for the last 40+ years. Unless you’re in the music business you may have never heard of him. Phil launched Virgin Records in 1986 with Sir Richard Branson where Phil served as CEO. He was then CEO of Warner Records, EMI, Rhythm Nation. He has personally worked with artists including Linkin Park, Josh Groban, Madonna, Stevie Nicks, Cher, Eric Clapton, Red Hot Chili Peppers, Faith Hill, Goo Goo Dolls, Green Day, The Spice Girls, Janet Jackson, and many, MANY others! 

Phil was named Billboard’s Music Executive of the Year and is regarded as THE thought leader on branding music artists. Phil Q is also widely known as a defender of artist rights. He worked tirelessly to protect them where many tried to take advantage of them. 

Today Phil is President and Chairman of The Hello Group. An agency committed to pioneering a new age of talent management. And if that weren’t enough, Phil gives generously of his time sitting on the boards of the Grammy Foundation, Syracuse University, Cedar Sinai Hospital, City of Hope, and the T J Martell Foundation which is the music industry’s largest funding for cancer research.


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