Phil Quartararo

Join Coach Dan Gordon as he welcomes Phil Q, a titan of the music industry and the mastermind behind the success of legends like U2 and the Spice Girls. In this episode of For Badass Entrepreneurs ONLY!, Phil shares unparalleled insights from his journey through the echelons of music management, from launching Virgin Records in America to redefining music marketing at EMI. Discover the bold strategies and innovative thinking that propelled his illustrious career. Tune in to unravel the secrets of making it big in business and life with a true industry pioneer.

Five Badass Q&As
Q1: How did you start your career in the music industry at such a young age?
A1: I handed out my card anywhere I could find an open door, telling people I could find them bands and entertainment. It was more fun than anything, but it gave me a taste of what could work.
Q2: What drove you to make the move from established record companies to Virgin Records?
A2: I was drawn to the challenge of building something different and better. It was about joining a team that aimed to innovate and disrupt the industry.
Q3: How did you manage the transition of artists like U2 into mainstream pop success?
A3: It involved strategic negotiations and leveraging their growing popularity to gain radio play, which was critical for crossing over from rock to pop.
Q4: What was your approach to handling the challenges of digital music distribution at EMI?
A4: We aimed to shorten the distance between artists and fans by embracing digital distribution, recognizing the need to adapt to how consumers wanted to access music.
Q5: What advice would you give to someone looking to innovate in a traditional industry?
A5: Always strive to do something different and better. Don’t fear failure, as it’s an opportunity to learn and grow. The goal is to serve your clients or audience as best as you can.

Five Badass Quotes
1. If you’re gonna do something that’s been done before, you’re just gonna be an alsoran. There’s no value in that. Phil Q
2. We always did our best, tried to serve our artists, and always tried to do something different and better. Phil Q
3. The only company I would ever want to run, if I got the chance to run one, would be Warner’s. Phil Q, on his career aspirations.
4. Music is becoming one of the great denominators to attract consumers to your brand. Phil Q, on the intersection of music and branding.
5. You can’t win the lottery unless you buy a ticket. You have to play to win. Phil Q, on taking risks in business.

Five Badass Takeaways
1. Embrace Change: Phil Q’s career exemplifies the importance of adapting to industry shifts, from physical to digital music distribution.
2. RiskTaking: The willingness to take calculated risks and make bold moves was crucial in Phil Q’s success, such as his strategic decisions at Virgin and EMI.
3. Innovate Constantly: Continuously seeking ways to do things differently and better, Phil changed the music marketing landscape, emphasizing innovation over tradition.
4. Listen to Your Audience: A key lesson from the downfall of traditional record business models is the critical importance of listening to consumers’ evolving preferences.
5. Persistence Pays Off: Persistence in pushing for U2’s crossover to pop radio or convincing Mariah Carey to switch labels shows that steadfastness in business strategies pays dividends.

Contact Info
Get a Free Copy of Dan Gordon’s Book: To receive Jumping the Gap; Kill Your Story and Take Action! for free, text the word GAP to (213) 4098366.

00:00:00 Introduction: Welcome and overview of what it means to be a badass entrepreneur.
00:01:00 The Entrepreneurial Journey: Coach Dan introduces Phil Q and discusses his early career.
00:05:00 Breaking into Music: Phil Q talks about his start in the music industry and early challenges.
00:10:00 Major Moves: Discussion on Phil’s strategic decisions at Virgin Records and his impact on the industry.
00:15:00 U2’s Pop Crossover: Phil explains the strategy behind U2’s successful crossover to pop radio.
00:20:00 Digital Revolution at EMI: How Phil Q navigated the shift from physical to digital distribution.
00:25:00 Innovating Music Marketing: Insights into changing the music marketing landscape at EMI.
00:30:00 Lessons for Entrepreneurs: Phil Q shares his key lessons for innovation and success.
00:35:00 The Hello Group: Phil discusses his current role and the mission of The Hello Group.
00:40:00 Conclusion: Final thoughts and how to access more resources from Dan Gordon.

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Phil Quartararo

Music's Marketing Manager

Started Virgin Records with Richard Branson and revolutionized music!